Lance Armstrong Wants To Make Austin the Portland of the South

February 15th, 2008 by owenam

Being a Lance fan is a complicated and conflicted business. But I’m willing to forget all the doping suspicions, defensiveness, and single-mindedness after reading:

“This city is exploding downtown. Are all these people in high rises going to drive everywhere? We have to promote bike commuting,” Armstrong said Wednesday, gazing up at the towering 360 condos rising next to the site of his new shop. “This can be a hub for that.”

He’s opening a bike shop with the explicit goal of encouraging and facilitating bike commuting and general bike transportation in central Austin. Crucially, it’s trying not to be just another clearninghouse for high-end Treks: the location is a remodeled 50-year old downtown building, which should help to draw attention to the type area where bike commuting can be most successful. I’d be interested to see how well this part works out:

Showers and a locker room will allow commuters who don’t have facilities at their offices to ride downtown, store their bikes at the shop, bathe and catch a ride on a pedicab or walk the rest of the way to work.

Read more, and check out pictures and video (mostly of Lance, of course), in the Austin 360 article.

Oh yeah — it’s going to be called Mellow Johnny’s!