ghotifish.net

The Obama campaign has purchased ad space in 18 different video games, mostly racing and other sports games:

[A]ds for Obama’s presidential campaign have been spotted in Electronic Arts’ high-octane racer Burnout Paradise. An EA spokesperson today confirmed for GameSpot that the Xbox 360 version of the game has been playing host to Obama billboards since October 6. [...]

The EA representative said that the ads would appear in only 10 different states, most of them contested battleground states. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign. In the 2004 presidential election, all of those states except Wisconsin went to Republican incumbent George W. Bush.

Apparently, McCain approached Hasbro regarding the possibility of buying ad space in Scrabble but was turned down.

But seriously, I think this is genius. It’s cheap advertising aimed at increasing voter turnout among a group that is (by conventional wisdom, and likely by campaign research as well) already pro-Obama, targeted at states where this will make the biggest difference.

The ads themselves are clearly tuned for the medium and for the audience: the screenshot in the article shows a billboard with a headshot of the candidate and simple, non-issue message: “Early voting has begun / voteforchange.com”. Including the URI was of course a no-brainer; the rest of the message shows some thought. I suspect that the Obama campaign views gamers as likely supporters who see voting as a chore to be avoided — in no small part because of the (perceived) necessity of getting up early and standing in long lines at the dumpy old VFW. Instead of simply offering Rock the Vote-style encouragement (and the accompanying guilt!), the ads attempt to remove some of those barriers.

There’s one other interesting thing going on which may not have been intended by the ad’s designers but which nevertheless works in their favor. Video games of all genres have a strong history of encouraging exploration and experimentation on the part of the player — racing games will often reward inquisitive players with hidden shortcuts, and even a straightfoward sports simulation might include humorous easter eggs. Instead of just “Vote For Obama,” which offers nothing new, the ads say “early voting has begun” — a bit more coy, but more importantly it provides an opportunity for discovery: a game-playing, Obama-supporting unlikely voter might initially visit the advertised site (especially when it is a quick alt-tab away!) merely out of curiosity about this “early voting” (is it better than the crappy VFW kind?).

The typically-conservative Economist gives its typically eloquent reasons for endorsing Obama:

[T]he exceptionally assured way in which he has run his campaign is a considerable comfort. It is not just that he has more than held his own against Mr McCain in the debates. A man who started with no money and few supporters has out-thought, out-organised and outfought the two mightiest machines in American politics—the Clintons and the conservative right.

Political fire, far from rattling Mr Obama, seems to bring out the best in him: the furore about his (admittedly ghastly) preacher prompted one of the most thoughtful speeches of the campaign. On the financial crisis his performance has been as assured as Mr McCain’s has been febrile. He seems a quick learner and has built up an impressive team of advisers, drawing in seasoned hands like Paul Volcker, Robert Rubin and Larry Summers. Of course, Mr Obama will make mistakes; but this is a man who listens, learns and manages well.

Absolutely. I love their point that the character and conduct of his campaign as a whole, and his ability to run such a campaign, was just as influential in their decision (in fact, I think they imply it was more so) than any specific issue therein — exactly the kind of thinking that eludes the typical American analysis. My sense is that an external viewpoint is even more valuable in this election than others.

Messing around with the blog again after much chiding. Of course that deserves a WordPress upgrade and a new semi-randomly chosen theme, about which I’m still undecided.

I’ve also removed the old Ghotifish Galleries page. As nice as D’s old photo code was, I’m moving the pictures over to flickr since the extra simplicity will (hopefully) get me posting more stuff to look at. Also, you can now go there and subscribe directly to my photostream.

At the end of a nice NYT Magazine article on the causes and effects of oil pricing, Roger Lowenstein wisely points out that what should worry us is not how high oil can go, but how low. The higher the price, the more urgent it becomes to develop workable alternative energy technologies. If the price continues to drop, we’ll lose the momentum we’ve gained over the past year.

What the country doesn’t want is to remain dependent only on oil — to lose the urgency to develop alternatives. It happened once before. After the gas lines of the ’70s, Jimmy Carter declared that solving our energy problems was the moral equivalent of war. Then, in the 1980s, Americans forgot.

…because oil prices plummeted and Joe “The Plumber” Sixpack went back to worrying about the Russians. There’s no way Congress is going to stay interested in solving the problem if voters aren’t yelling about it. And anyway, even if they do try to play the hero by identifying and subsidizing development of the next big thing, they are not going to get it right:

… even if politicians act with the purest of motives, there are simply too many possibilities … (fuel cells, nickel-hydride or lithium-ion batteries, natural gas, biofuel from wood chips and oil itself) to know which will prove the most feasible.

Sure, they could (and, I suspect I would find, are) just try to fund all the possibilities, but part of the game is that we need to be able to quickly jettison the ideas that aren’t panning out, and expand our investment in those that are. Good luck getting that to happen without having to wait a few election cycles. No, this sounds like a job for the private sector. The trick is to make alternative energy technologies a good investment — and keep them that way — so that America’s captains of industry will naturally join the hunt and Congress can get back to filming the next season of CSPAN. To do this, Lowenstein suggests

… [dusting] off an idea that Gerald Ford once proposed: a tax on oil. Ideally, it would kick in only if the price fell back to, say, $70 a barrel. The beauty of this tax is that, very likely, no one would have to pay it. The tax would merely serve as a floor — a new lower bound.

I met an RV-driving Texan campground host in Glacier National Park who proposed the same thing two months ago, when gas was still $4/gallon. I should have asked her to run for Congress. She probably knows how to field-dress a moose.